In What Ways Does Your Media Product Use, Develop Or Challenge Forms And Conventions Of Real Media Products?

My film used different conventions from current and previous horror films. This is because it helped make the audience know that this would be a stereotypical horror film which they could enjoy as it is similar to other media products. 
 Conventions I Used/ Challenged:

• Damsel In Distress- This is seen through the main female characters because they are panicky and are in danger. This would create a conventional character in a horror film because most women in that genre are often scared and need rescuing by a man. A damsel in distress has been used in many horror films such as A nightmare on Elm street.
• Home video- For this I have challenged Paranormal Activity 4 as they have used a home video to create their film. I challenged this by using a black and white edit so that the film looks more scary. I also developed the home video used in Paranormal Activity 4 by adding different effects to make the camera blur out or fuss.
• The Supernatural used- This would be in a conventional horror film because most of the scary moments come from the supernatural and the audiences fear of the unknown. In our film we used a ghost which would link to films such as 'The Woman In Black' and 'Paranormal Activity'. I have used and developed these conventions in a media product because it plays on the audiences fear of the unknown. I have also used these conventions because they worked well and the films became a international success as they have made a number of different Parnanormal Activies.